Looking at figures for the last 10 years of the water sector, we see 5% annual growth in carboy market, 34% growth in retail PET water market, 20% growth in non-household consumption of PET water in 2007. In 2007, 8.11 billion liters of bottled water sold in the market. Carboy water accounted 74% of, and other types accounted 26% of total sales in volume. Total turnover of the sector reached about 2.5 billion TL.

In 2008, volume of water market in Turkey reached 8.7 billion liters. This volume growth consists of 6.3 billion liters of carboy sales with an increase of 4% and 2.4 billion liters of PET sales with an increase of 15%. Total turnover of the sector reached about 3 billion TL.

According to TurkStat data, total exported packaged water was 103,918 tons and the total turnover was $ 19,000,000 in 2008.

In 2009, volume of water market in Turkey reached 9 billion liters. This volume growth consists of 6.25 billion liters of carboy sales and 2.75 billion liters of PET sales with an increase of 13%. Carboy water accounted 69% of, and other types accounted 31% of total sales in volume. Total turnover of the sector reached about 3.1 billion TL.

According to TurkStat data, total exported packaged water was 123,364 tons and the total turnover was $ 19,663,246 in 2009.

In 2010, volume of water market in Turkey reached 9.5 billion liters with an increase of 6%. This volume growth consists of 6.4 billion liters of carboy sales with an increase of 2% and 3.1 billion liters of PET sales with an increase of 13%. Carboy water accounted 67% of, and other types accounted 33% of total sales in volume. Total turnover of the sector reached about 3.3 billion TL.

According to TurkStat data, total exported packaged water was 128,429 tons and the total turnover was $ 20,089,927 in 2010.

In 2011, volume of water market in Turkey reached 9.9 billion liters with an increase of 4.2%. This volume growth consists of 6.5 billion liters of carboy sales with an increase of 1.6% and 3.4 billion liters of PET sales with an increase of 9.7%. Carboy water accounted 66% of, and other types accounted 34% of total sales in volume. Total turnover of the sector reached about 3.45 billion TL.

According to TurkStat data, total exported packaged water was 147,226 tons and the total turnover was $ 24,817,287 in 2011.

In 2012, volume of water market in Turkey reached 10.2 billion liters with an increase of 3.1%. This volume growth consists of 6.45 billion liters of carboy sales and 3.75 billion liters of PET sales with an increase of 10.4%. Carboy water accounted 63% of, and other types accounted 37% of total sales in volume. Total turnover of the sector reached about 3.7 billion TL.

According to TurkStat data, total exported packaged water was 173,469 tons and the total turnover was $ 27,644,100 in 2012.

In 2013, volume of water market in Turkey reached 10.3 billion liters with an increase of 1.2%. This volume growth consists of 6.16 billion liters of carboy sales with a decrease of 4.5% and 4.16 billion liters of PET sales with an increase of 11%. Carboy water accounted 60% of, and other types accounted 40% of total sales in volume. Total turnover of the sector reached about 4.1 billion TL.

According to TurkStat data, total exported packaged water was 199,137 tons and the total turnover was $ 31,704,909 in 2013.

In 2014, volume of water market in Turkey reached 10.7 billion liters with an increase of 3.8%. This volume growth consists of 6.3 billion liters of carboy sales with an increase of 2.6% and 4.4 billion liters of PET sales with an increase of 5.5%. Carboy water accounted 59% of, and other types accounted 41% of total sales in volume. Total turnover of the sector reached about 4.2 billion TL.

According to TurkStat data, total exported packaged water was 250,866 tons and the total turnover was $ 42,186,948 in 2014.

In 2015, the water sector has continued to grow at the same level of acceleration. In 2015, volume of water market in Turkey reached 10.98 billion liters with an increase of 2.4%. This volume growth consists of 6.23 billion liters of carboy sales with a decrease of 1.5% and 4.75 billion liters of PET sales with an increase of 8%. Carboy water accounted 57% of, and other types accounted 43% of total sales in volume. Total turnover of the sector reached about 4.58 billion TL.

According to TurkStat data, total exported packaged water was 264,813 tons and the total turnover was $ 41,850,959 in 2015.

In 2016 Turkish water market volume is expected to reach about 11.25 billion liters and the total turnover is expected to reach about 5.04 billion TL. Given the packaged water industry’s industrial capacity utilization rate of 40%, in case of increase in consumption of packaged water in Turkey, the sector is able to easily meet this need with its existing capacity.

In 2008, average annual per capita water consumption consists of 34 liters PET, and 88 liters carboy with the total of 122 liters.

In 2009, average annual per capita water consumption consists of 38 liters PET, and 86 liters carboy with the total of 124 liters.

In 2010, the average annual per capita consumption consists of 42 liters PET, and 86 liters carboy with the total of 128 liters.

In 2011, the average annual per capita consumption consists of 46 liters PET, and 87 liters carboy with the total of 133 liters.

In 2012, the average annual per capita consumption consists of 50 liters PET, and 85 liters carboy with the total of 135 liters.

In 2013, the average annual per capita consumption consists of 54 liters PET, and 81 liters carboy with the total of 135 liters.

In 2014, the average annual per capita consumption consists of 57 liters PET, and 81 liters carboy with the total of 138 liters.

In 2015, the average annual per capita consumption consists of 60 liters PET, and 79 liters carboy with the total of 1398 liters.

In 2016, the average annual per capita consumption of 65 liters PET, and 78 liters carboy with the total of 143 liters is expected.

Compared to average annual per capita water consumption levels of 186 liters in Italy, 173 liters in Germany, 132 liters in Belgium, 115 liters in Spain, packaged water consumption level in Turkey is getting closer to EU levels.

ABOUT SECTOR - General Structure and the Size in Figures